Item numbers 8 and 9 should be added to the previously mentioned items necessary to lower the dues of NCRA members by $20.00:

8. The 2-page Court Reporter Action Locator will be discontinued from JCR Magazine.

9. The CLVS directory of ads will be placed completely separate and apart from the JCR Court Reporter Listings because merely adding those ads to the end of the JCR Court Reporter Listings does not have those ads stand out separate and apart from the large number of freelance agency ads which precede the CLVS directory of ads.

In 1998 the NCRA board of directors and staff recognized the great merit of my and my supporters campaign to have the JCR Court Reporter ads listed with color coded geographic listing of ads by city.

Thus, in 1998 the NCRA staff and President Prout developed their compromise which continued the refusal to allow geographic listing of the ads but added a 2-page index of the ads to the magazine called the Court Reporter Action Locator.

This 2-page Court Reporter Action Locator is a fancy, fancy waste of members dues.

The Court Reporter Action Index was a total failure in satisfying the concerns of several dozen advertisers that the JCR Court Reporter Listing ads were listed by seniority with as many as 38 California ads in a total mishmash.

None of the advertisers (who were dissatisifed with the seniority listing of ads) were pleased with the compromise of leaving the ads listed by seniority and providing a separate index of the ads listed by seniority.

No other directory in the world has an index of a directory ad section for a main ad section listed by seniority.

No court reporting agency can be found today that is raving about the Court Reporter Action Locator section of JCR.

NCRA has lost millions of dollars while it awaits the demise of the JCR Court Reporter Listing ad section.

In then President Prout's words:

"Staff and I both believe that online reporter search services, such as that found on the Verbatim Reporters Center and elsewhere on the World Wide Web, will eventually replace paper-based directories. In the interim, we will continue to offer advertising in the magazine to members who operating reporting agencies."

All other paper-based directories of court reporter freelance agencies have increased greatly in the number of advertisers over the last eleven years while the JCR Court Reporter Listings have lost hundreds of advertisers due to great dissatisfaction with the seniority listing of the JCR Court Reporter Listing ads.

The losses of revenue to NCRA due to losing JCR Court Reporter Listing advertisers and not charging the going market value of those ads is in the several million dollar range.

Have politics played a part in the demise of the JCR Court Reporter Listings?

Have policies been set by playing politics rather than setting policies based on high professional standards?

Submitted by Bill Parsons

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