Lowering NCRA member dues by $20.00

[Bill Parsons]

It is very much within the realm of possibility to have NCRA reap an additional $400,000 in magazine ad profit if the following things were done:

(1) List the JCR Court Reporter Listings ads geographically by city,

(2) Charge the going market rate for those ads,

(3) Solicit the Source Book advertisers to advertise in the JCR Court Reporter Listing ad section,

(4) Allow bold-faced ads in the JCR Court Reporter Listing ad section,

(5) Encourage 1/6 page and 1/3 page columnar ads.

$400,000 in additional profit from magazine ads would allow lowering NCRA member dues by $20 per year.

You get the $20.00 lower dues of each NCRA member by dividing the additional $400,000 profit by 20,000 members.

To me it's a no-brainer that the NCRA board of directors would want to look into ways to improve the JCR Court Reporter Listing ad policies when there is so much benefit to be reaped by having a properly run JCR Court Reporter Listing ad section.

Bill Parsons

[Bill Parsons]

The following additional numbered items should be added to the previously mentioned 5 items necessary to have a thriving JCR directory of freelance agencies generating $400,000 profit and lowering the dues of NCRA members by $20.00:

6. The name of the JCR Court Reporter Listings ad section should be changed to "JCR Court Reporter Job Referral List."

7. The newly named magazine ad section "JCR Court Reporter Job Referral List" should be added to the on-line listing of places to search for court reporting agencies.

If you go to the NCRA home page and click "Find a Professional," you will find the following places listed to find a professional:

1. Professional Services Locator.

2. Court Reporter Sourcebook 2001

3. Scopists Directory

4. CLVS Directory

5. CART Provider Directory.

Now, the JCR Court Reporter Listings were not even mentioned.

The JCR Court Reporter Listings definitely should have been listed on the NCRA home page along with the other "Find a Professional" directories.

The NCRA board of directors seems to be an extreme indifference and apathy towards the JCR Court Reporter Listing ad section.

This extreme indifference and apathy on the part of the NCRA leadership results in the average members knowing little or nothing of the purpose and great benefits of the JCR Court Reporter Listings.

The NCRA board of directors is the body that is supposed to be setting high standards for all NCRA programs.

The NCRA board of directors has not lived up to its responsibilities to the members to set high standards for its JCR Court Reporter Listing ad section and in not promoting that ad section while tremendous losses of advertisers have taken place.

NCRA can do a much better job in serving its members, and the members are entitled to the best most excellent services possible, especially when giving excellent service in the above mentioned cases involves little or no money. It involves just setting policies that will most benefit NCRA members and advertisers.

Submitted by Bill Parsons