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NCRA's large discounts to agencies advertising in JCR Magazine
Subject: Many agencies can afford to pay higher Journal of Court Reporting advertising rates than ever before
NCRA officials have stated that freelance agencies cannot afford to paying the going actual market value for their JCR Court Reporter Listing ads.
NCRA officials give a $135 discount per 1/12 page ad to each freelance agency that advertises in the JCR Court Reporter Listings.
NCRA sells those JCR Court Reporter Listing ads for $100 per ad when the actual market value of those ads is $235 each compared to the other ads in the JCR Magazine.
Since NCRA has used the argument that it must give freelance agencies a $135 discount per ad, NCRA should be accountable to back up its claims and present statistics and data showing that freelance agencies are in such a financial plight that they aren't able to pay the actual market value of the ads.
Also, in the book "A Primer for Managers No-Nonsense Management" on page 142 we have the following quote:
"Opinions (such as the opinion of NCRA officials that freelance agencies can't pay the going market value for their ads) are always self-serving.
"Numbers know neither masters nor alliances. Information flowing to you as general manager is sufficiently polluted with words.
"Seek out the numbers -- filter out the prose."
I'd like NCRA officials to filter out the prose and words they have put forth to say freelance agencies cannot afford to pay the going market value for their ads.
Everyone deserves to have NCRA officials back up their prose and words with numbers and facts which substantiate what NCRA officials are saying.
I used to work for agencies where they would show me the invoice and take 20% of the total of the invoices.
I hadn't worked for that agency for several years, and I started to again work for that agency that used to take 20% of the entire invoice.
This time when I sought to work for the agency the agency asked me, "What rate I would work for?"
I said I'd like at least $3.00 per page, and the agency paid me $3.00 for all the work I turned in.
The agency might have been charging $5.00, $6.00 or $10.00 per page.
According to the agreement I made with the agency, the agency would pay me $3.00 per page regardless of how much the agency was charging per page.
This change of the split between the reporter and the agency greatly increased the the agency's profit.
The same thing went for appearance fees. I might have been paid a $60 appearance fee, and the agency might have charged from $80 to $120 for the appearance fee.
Also, my pages were reformatted and many additional pages added to the work I turned in, and I got no payment for the additional pages. So that reformatting was more profit to the agency.
So the agency's profit was more than it had ever been.
Over and over we see agencies taking higher and higher percentages.
Yet NCRA is stating its opinion that the agencies can't afford to pay the going market rate for their JCR Court Reporter Listing ads when those agencies are making lots more money than they ever did in the past
Is the board saying these agencies, which are making more profits than ever before, cannot pay the going market rate of $235 for their JCR Court Reporter Listing ads and that those agencies must be given discounted ads at $100 per ad, a discount of $135 per ad less than the actual market value of the ads?
The board's positions are getting more and more illogical and against common sense.
Is it time for the unconcern and apathy of the NCRA board to cease and desist and for the board to run its JCR Court Reporter Listings with high standards such as the standards used by all other profit making magazines?
Submitted by Bill Parsons
NCRA officials have stated that freelance agencies cannot afford to paying the going actual market value for their JCR Court Reporter Listing ads.
NCRA officials give a $135 discount per 1/12 page ad to each freelance agency that advertises in the JCR Court Reporter Listings.
NCRA sells those JCR Court Reporter Listing ads for $100 per ad when the actual market value of those ads is $235 each compared to the other ads in the JCR Magazine.
Since NCRA has used the argument that it must give freelance agencies a $135 discount per ad, NCRA should be accountable to back up its claims and present statistics and data showing that freelance agencies are in such a financial plight that they aren't able to pay the actual market value of the ads.
Also, in the book "A Primer for Managers No-Nonsense Management" on page 142 we have the following quote:
"Opinions (such as the opinion of NCRA officials that freelance agencies can't pay the going market value for their ads) are always self-serving.
"Numbers know neither masters nor alliances. Information flowing to you as general manager is sufficiently polluted with words.
"Seek out the numbers -- filter out the prose."
I'd like NCRA officials to filter out the prose and words they have put forth to say freelance agencies cannot afford to pay the going market value for their ads.
Everyone deserves to have NCRA officials back up their prose and words with numbers and facts which substantiate what NCRA officials are saying.
I used to work for agencies where they would show me the invoice and take 20% of the total of the invoices.
I hadn't worked for that agency for several years, and I started to again work for that agency that used to take 20% of the entire invoice.
This time when I sought to work for the agency the agency asked me, "What rate I would work for?"
I said I'd like at least $3.00 per page, and the agency paid me $3.00 for all the work I turned in.
The agency might have been charging $5.00, $6.00 or $10.00 per page.
According to the agreement I made with the agency, the agency would pay me $3.00 per page regardless of how much the agency was charging per page.
This change of the split between the reporter and the agency greatly increased the the agency's profit.
The same thing went for appearance fees. I might have been paid a $60 appearance fee, and the agency might have charged from $80 to $120 for the appearance fee.
Also, my pages were reformatted and many additional pages added to the work I turned in, and I got no payment for the additional pages. So that reformatting was more profit to the agency.
So the agency's profit was more than it had ever been.
Over and over we see agencies taking higher and higher percentages.
Yet NCRA is stating its opinion that the agencies can't afford to pay the going market rate for their JCR Court Reporter Listing ads when those agencies are making lots more money than they ever did in the past
Is the board saying these agencies, which are making more profits than ever before, cannot pay the going market rate of $235 for their JCR Court Reporter Listing ads and that those agencies must be given discounted ads at $100 per ad, a discount of $135 per ad less than the actual market value of the ads?
The board's positions are getting more and more illogical and against common sense.
Is it time for the unconcern and apathy of the NCRA board to cease and desist and for the board to run its JCR Court Reporter Listings with high standards such as the standards used by all other profit making magazines?
Submitted by Bill Parsons
Views: 5
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