So, I don't know whether this is a concern for other reporters, or if I'm just being way too nit-picky.

But brand names that have become too commonplace as to refer to other off-brands as well, should we cap those or not?

Examples:

UGGs or just uggs

Kleenex or kleenex

Band-aid or band-aid

I'm inclined to only cap when referring to the actual company, but would appreciate others opinions.

Also, if you have any other examples that would be cool too for building… Continue