NCRA members should be aware that the NCRA board of directors and staff give a yearly JCR ad price discount of $1,600 each to McCorkle Court Reporters, Inc. and Gore Brothers.
McCorkle Court Reporters, Inc. and Gore Brothers each buy double JCR Court Reporter Listing ads so they have a 1/6 page ad in the JCR Court Reporter Listing ad section.
I have the May 2009 display advertising rates in front of me, and a 10-time 1/6 page JCR display ad sells for $360 per ad.
When the aforementioned agencies double their JCR Court Reporter Listing ads to make a 1/6 page ad in the JCR Court Reporter Listing ad section the cost to the agencies for their 1/6 page ad is $200.
Therefore, in each issue of the JCR magazine the aforementioned firms each save $160 per month on the cost of their 1/6 page ad.
At 10 issues of the magazine per year, the aforementioned firms save $1,600 each per year on the market value of 1/6 page ads in JCR Magazine.
Giving two big firms $1,600 each in discounted ad rates is a total of $3,200 in special discounts.