The NCRA board is completely wrong in its JCR Court Reporter Listing policies as follows:
1. Refusal to allow color-coded geographic listing of the ads by city.
2. Refusal to charge the advertisers the going market rates for their ads as compared to the other display ads in the Journal of Court Reporting.
As a result of the board's wrong policies, NCRA each year loses up to $400,000 per year.
Many years ago, when I first proposed geographic listing of the JCR Court Reporter Listing ad section, I started a campaign to have the advertisers plead with the NCRA board to implement geographic listing of the ads.
In those years I sent each advertiser in the large states several letters informing them of the terrible service they were receiving because of the board's policy of seniority listing of the ads.
An unbelievable number of advertisers agreed with me and canceled their ads when the NCRA board refused to implement color-coded geographic listing of ads by city.
Those losses of advertisers and the undercharging for the JCR Court Reporter Listing ads, when compounded over the last many years, has cost NCRA the loss of millions of dollars of income.
I believe NCRA had to stop funding Courtroom 21 because of lack of funds.
The dues of NCRA members have been raised and raised to cover NCRA's budget.
NCRA's financial support of a program such as Courtroom 21 has been canceled due to lack of funds.
How long can the board champion Seniority Listing of the JCR Court Reporting Listings and undercharging for ads at the expense of the members whose dues have to be raised to cover the yearly loss of $400,000 per year?
How long can the board support completely wrong policies which are so detrimental to encouraging new advertisers to advertise and policies which have caused the loss of so many advertisers?
The losses of advertisers, discouragement of new advertisers and undercharging for the ads has caused the loss of $400,000 per year.
All of the wrong policies of NCRA have been caused by the board putting forth false theories and false premises.
In an actual business world, the NCRA board cannot base its policies on false theories and false premises.
Such basing of policies on false theories and false premises may be all right in matters where there is no harm caused.
However, much damage has been caused to the JCR Court Reporter Listings when the NCRA board has set policies based on false theories and false premises causing the loss of millions of dollars over the years.
Bill Parsons