Help and input sought

[Bill Parsons]

Help and input are sought as to forum reader preferences regarding the preferred and best way to do business.

 

Please look at the present seniority listing of the JCR Court Reporter Listing ads from 1992 and 1993 as follows:

 

Link #1  http://www.courtreportersmuseum.info/ncra/List%20of%2038%20ads%20showing%20intermixing%20of%20cities.pdf

 

Link #2  http://www.courtreportersmuseum.info/ncra/1992%20Unorganized%20Listings%20Color.pdf

 

Then look at the proposal for the excellent organization of that ad section

as follows:

 

Link #3  http://www.courtreportersmuseum.info/ncra/Proposed%20New%20Format%20of%2092%20Ad%20Section%20Color.pdf

 

Which is the more excellent way of doing things? 

 

Are Links #1 and #2 good and excellent service to attract new advertisers and please old advertisers?

 

Or is Link #3 the far superior way to go to please old advertisers and double the number of advertisers and ad revenue to help alleviate the reliance on NCRA members dues to pay the expenses of NCRA?

 

Submitted by Bill Parsons, a respected leader in his community for many years

 

 

[Bill Parsons]

I am preparing a list of the hundreds of lost NCRA JCR Court Reporter Listing advertisers, most of whom canceled their ads because of their dissatisfaction with the listing of the JCR Court Reporter Listings in no useable order for readers of the ads.  This was a big problem in large states like California where in 1993 there were 38 ads for California.

 

Each lost adveriser represents a loss of $1,000 per year in advertising revenue per year and a loss of $10,000 over a ten year period.

 

I will provide the names of each lost advertiser.  Some of the lost advertisers will have been lost because of dissolution of the firms, deaths of owners of firms, et cetera, but I believe that those instances will represent a small percentage of the lost advertisers.

 

The goal is to ultimately have the NCRA staff and board institute improved advertising policies designed to attract new advertisers and retain old advertisers so that additional advertising revenue can help alleviate the reliance on the dues of  NCRA members to pay NCRA expenses.

 

When the list of lost advertisers  is prepared I hope to post it on this forum.

 

Bill

[Bill Parsons]

In July I will be taking an Excel spreadsheet course.  When I learn how to make spreadsheets, I will prepare spreadsheets tracing the cancellation of ads by firms displeased with NCRA'S advertising policies.