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Below is the daily report of lost JCR classified advertisers over the last two years during which NCRA's new staff initiated drastic changes to the JCR classified ads while telling the NCRA members the drastic changes would greatly improve service given to NCRA members.
DAILY REPORT OF LOST JCR CLASSIFIED ADVERTISERS
Total JCR Classified Ads on Feb. 5, 2016: -------- 55 ads
Total JCR Classified Ads on March 17, 2018: -- - 22 ads
Total Loss of Classified Ads: ---------------------- 33 lost ads
Percentage of lost advertisers: 60% loss
*Note 1: Planet Depo has 6 of the above-noted 22 ads. If Planet Depo did not buy its 6 ads, the total percentage of lost JCR classified advertisers would be a 70% loss.
The new NCRA staff stated the following in its promotion of its drastic changes to the JCR classified ad section:
“Both the online and print classified advertising opportunities provide a convenient, cost-effective way for members to sell products* and professional services.*
“Members can rely on NCRA’s classified ads as an optimal way to connect with their targeted marketplace when they want to advertise their services*, sell equipment, or place recruiting ads for professional opportunities.”
* Note 2: Since the new staff’s drastic changes to the JCR classified ad section the following categories of ads have disappeared and no longer appear in the JCR classified ads on March 17, 2018: