NCRA Board and staff give $3,200 yearly JCR ad discounts to two big firms

[Bill Parsons]

NCRA members should be aware that the NCRA board of directors and staff give a yearly JCR ad price discount of $1,600 each to McCorkle Court Reporters, Inc. and Gore Brothers.

McCorkle Court Reporters, Inc. and Gore Brothers each buy double JCR Court Reporter Listing ads so they have a 1/6 page ad in the JCR Court Reporter Listing ad section.

I have the May 2009 display advertising rates in front of me, and a 10-time 1/6 page JCR display ad sells for $360 per ad.

When the aforementioned agencies double their JCR Court Reporter Listing ads to make a 1/6 page ad in the JCR Court Reporter Listing ad section the cost to the agencies for their 1/6 page ad is $200.

Therefore, in each issue of the JCR magazine the aforementioned firms each save $160 per month on the cost of their 1/6 page ad.

At 10 issues of the magazine per year, the aforementioned firms save $1,600 each per year on the market value of 1/6 page ads in JCR Magazine.

Giving two big firms $1,600 each in discounted ad rates is a total of $3,200 in special discounts.


Bill Parsons

[Quyen]

Hmmm. I wonder why the NCRA is not making enough money ... as they've been insisting. Losing members by the droves and giving huge discounts at the same time sounds ... like pure genius to me.